Know what to say. Be able to say it.
Having the words in front of you is not the same as delivering them clearly, confidently and naturally.
PurposeScript coaching works with your real business, your real material and the real communication situation in front of you.
Coaching for the moment that matters
You may be preparing for:
- an important telephone call
- a networking opportunity
- a customer or sales meeting
- a partnership conversation
- an investor pitch
- a conference presentation
- a panel appearance
- an internal announcement
- a difficult question-and-answer session
- a period in which your role requires you to communicate with greater confidence and impact.
The work begins with the situation, the audience and the outcome you need.
We do not impose a generic speech or ask you to perform like someone else.
We help you understand the message, make deliberate choices about how to structure it and develop a delivery that feels credible in your own voice.
What coaching can cover
Sessions may focus on:
- preparation and structure
- clarity and concision
- confidence and personal impact
- tone, pace and vocal delivery
- listening rather than waiting to speak
- adapting to the person or room
- explaining complex information simply
- using evidence and examples effectively
- opening and closing
- handling questions and objections
- presenting with and without slides
- recovering when the conversation moves away from the plan
- identifying the next step you want the communication to create.
The work is practical. We use the material you genuinely need to communicate and consider the response it is likely to create.
From prepared words to natural conversation
A script can provide useful structure, but memorising every sentence can make communication less flexible.
Coaching helps you understand:
- the central point
- the order in which ideas need to appear
- which details matter to this audience
- what can be shortened or expanded
- where a pause or question may be more useful than another paragraph
- how to respond without abandoning the core story.
The result should not feel scripted.
It should feel prepared.
Focused support or longer development
A coaching engagement can be shaped around one immediate event, such as a presentation next week or an important meeting already in the diary.
It can also run over a longer period for a founder, leader or manager who wants to make a lasting improvement in how they communicate, present and respond under pressure.
Where useful, coaching can be combined with:
- business-story and channel review
- pitch development
- presentation restructuring
- team training
- leadership development
- investormap pitch preparation.
What a session may involve
Depending on the objective, a session may include:
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Clarify the audience and desired outcome
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Review the message or material
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Reshape the structure
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Practise the delivery
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Questioning and challenge
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Focused feedback
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Try alternative approaches
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Agree practical actions before the next session or event
Video or recorded practice can be used where agreed and useful.
Led by Claire
PurposeScript coaching is led by Claire Skaptason, an ICF-accredited coach who has delivered professional-development training since 2004.
Claire combines coaching and training experience with an earlier career in PR and marketing in financial services. She understands the commercial purpose of the message and the human challenge of delivering it.
Her approach is practical, engaging and tailored to the individual. Claire listens, questions, challenges and supports, helping clients develop communication skills they can continue to use after the immediate meeting or presentation has passed.
“The biggest brain ‘click’ for me was how I write and prepare for presentations.”
— Besmoke
Frequently asked questions
Can coaching focus on one event?
Yes. It can be built around one specific call, meeting, pitch, panel or presentation.
Do I need a completed script or deck first?
No. Coaching can begin with rough material. Where necessary, we can clarify and shape the content before working on delivery.
Is coaching available online?
Yes. Coaching can be delivered remotely where appropriate, as well as in person by agreement.
Prepare for the real conversation
The best time to discover that a message is unclear is before the meeting begins.